Brand, color, typography, components and layout guidance for the wholesale order platform. Developers can copy CSS tokens directly from assets/styles.css.
1 · Brand
Soft, calm, modern. Deep teal as the structural anchor (top bar, hero gradients), purple as the primary interactive color, and a warm cream as the neutral surface. The tone is professional without being corporate — like a well-lit greenhouse, not a spreadsheet.
2 · Color Palette
Brand
Teal 900
#134E48
Teal 800
#18605A
Purple 700
#5B3D8A
Purple 600
#6D4AA1
Purple 500
#8765B8
Purple 50
#F3EDF9
Neutrals
Cream 50 (bg)
#FAF8F7
Cream 100
#F4F1F4
White (card)
#FFFFFF
Gray 200 (border)
#ECE9EF
Gray 500 (label)
#8C8997
Gray 900 (text)
#1F1D2B
Accent / Status
Pink 50 (row)
#FCE8EB
Orange (Processing)
#F08A3E
Green (High margin)
#45A87A
Gold (Med margin)
#D4A83A
Red (Low / overdue)
#E34C5D
Blue (Picking)
#4A89DC
3 · Typography
Single typeface: Inter, with system fallbacks. Numeric values use font-variant-numeric: tabular-nums so columns align.
Page Heading — 28/700
font-weight: 700 · letter-spacing: 0 · used for spec / landing pages